Social Media Class Assignment: Twitter
Our assignment was to assume the role of a PR team member of AT&T and create a week's worth of tweets on a content schedule that promoted the company's #ItCanWait movement that encourages drivers to stop using their phones while behind the wheel. We also had to promote AT&T's DriveMode app, which silences all messages and calls while the vehicle is in motion. A few of my tweets include self-made infographics that I really enjoyed making on a website called Piktochart. I have posted my elevator pitch of my strategy for the Twitter content schedule as well as the schedule itself, and also a final justification of why I believe my strategy achieved the organization's goals.
Social Media Class Assignment: Instagram
This week in class we were assigned another project, but this time with my favorite social media platform – Instagram. Our task was to create a social media presence for a woman who recently opened a cookie shop that has a competitive advantage by also selling coffee. She wanted to promote The Local Cookie as a relaxed, rustic, and homey environment. We had to create eight separate Instagram posts that ranged from photos of the product to posts with just words. We needed two posts that described the brand's essence, two that photos of the product, two quote posts, and two branded content posts. Click below to see the finished product!
Social Media Class Assignment: Social Media Audit
As the class was put in groups, we were challenged to choose a client to develop a social media audit of their presence online and compare it to its competitors. There were several aspects to this project, as we analyzed The North Face's social media sites for several days, researched its major competitors Patagonia and Columbia, and developed suggestions and improvements our client could make to stand out and thrive on social media. Check out our final audit by clicking below!